I’ve been using an ML-based performance marketing channel over the last year, and these campaigns have broken performance ceilings month after month. Let’s explore what’s happening now and how we can prepare for the future.
Author Archives: Sandy Diao
Always a seat away from Concertmistress
This is a tribute to my mentors in life, disguised as a story about how I was just a single seat away from being concertmistress in my orchestra.
Use Python to study foreign language vocabulary on your Desktop (aka “digital flashcards”) – Python code included
Are you studying a foreign language, such as Chinese, Japanese, Korean, French, etc., and want an easier way to quiz yourself? Look no further, I’ve written a Python flashcards program that cuts through all of the complex designs and ads so you can study locally on your computer in peace.
How to Backup WeChat Files, Chat History, and Contacts List (Screenshots Included)
Three effective ways to backup, export, or download your WeChat (微信）files, chat logs, or contacts.
How Mobile Hardware is Shaping the Next Generation of Content
Since the inception of the first smartphone IBM Simon in 1992, mobile phone hardware has been shaped by our content needs in computing, firstly with processing chips for email and news. Today, we’re seeing a different dynamic.
Hardware Trend Predictions 2018: A Renewed Year for Consumer Hardware
With big companies getting serious about consumer hardware, it isn’t as dead as some might say.
A New Sales Forecast Template for Consumer Hardware Startups (Spreadsheet Included)
5 steps to building your first website sales forecast. A bottoms-up approach that calculates marketing effectiveness to project and measure sales. Spreadsheet template included.
How to Price Your New Consumer Hardware
This article takes a practitioner’s approach to pricing, focused on what’s profitable and feasible, rather than on pricing theory. The best place to start your pricing decisions is based on your own operations and customers.
How to Optimize Your Crowdfunding Campaign for Success
The core topics of campaign optimization include content, on-site conversions, and measurement.
Growth Essays | Sandy Diao 