What the future of performance marketing holds, and how to build your team to exploit AI-driven outcomes

I’ve been using an ML-based performance marketing channel over the last year, and these campaigns have broken performance ceilings month after month. Let’s explore what’s happening now and how we can prepare for the future.

How Mobile Hardware is Shaping the Next Generation of Content

Since the inception of the first smartphone IBM Simon in 1992, mobile phone hardware has been shaped by our content needs in computing, firstly with processing chips for email and news. Today, we’re seeing a different dynamic.

A New Sales Forecast Template for Consumer Hardware Startups (Spreadsheet Included)

5 steps to building your first website sales forecast. A bottoms-up approach that calculates marketing effectiveness to project and measure sales. Spreadsheet template included.