How to use this Meta ad copy generator prompt
- Paste the prompt below into your favorite LLM writer. I recommend Claude.ai.
- Fill out in the key context details:
- Product & audience – Describe all possible product positioning points, details about the target audience, and main selling features. The template below has an example using Descript.
- Brand/style tone – Describe your company’s brand writing tone (e.g., witty, professional, casual). The template includes an example.
- Share 2-3 examples – Add examples of other high performing ad copy from your previous campaigns or from competitors. Use Meta Ads Library to directly pull copy examples from your competitors.
- Get a list of 10 results and use the best ones in your Meta campaign.
Prompt Template – Facebook & Instagram Ad Copy
[GOAL]
Act as an experienced Meta ad copywriter and draft ten variants of ad copy promoting a product. The ad copy should be persuasive and appealing to the target audience to make them likely to click the ad and make a purchase. The ad will show up in Instagram and Facebook feeds, and the copy must also meet these copy requirements: primary text: 125 characters; headline: 40 characters. The primary text is where most of the customers will stop scrolling to read, and the headline is a call to action text that shows up at the bottom of the ad with the CTA button “Learn more” next to it.
[OUTPUT]
For each ad copy variant, return it as a section with a number label count. Then in two rows after, include the copy labeled as “primary text” and “headline”. Order them from strongest to least strong idea based on our goals.
[EXAMPLES]
Here are some examples of Meta ad copy that have performed well for other products, and we can learn from their messaging and positioning to inform our approach:
[Example 1][Example 2][Example 3]
[PRODUCT/AUDIENCE]
About the product: Descript is an all-in-one audio and video editing software made for individual content creators and businesses alike. This ad should primarily target English speaking North American audiences. The product stands out as being one of the first text-based editing tools, which allows you to edit a podcast or video as easily as a word doc. Some of the top features to consider include highly accurate transcripts, filler word removal, automatic subtitles, multi-track video recording, and one-click background noise removal.
[BRAND/STYLE]
The company’s brand tone and style tends to be witty and subversively humorous. We try not to use too many technical terms and try to be casual yet professional and also relatable. The ad should not be overly salesly, and avoid using jargon sales and marketing gimmicks.
@sandydiao 