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Product, Marketing, and Strategy Essays | Sandy Diao

Product, Marketing, and Strategy Essays | Sandy Diao

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Tag Archives: Crowdfunding

How to Price Your New Consumer Hardware

This article takes a practitioner’s approach to pricing, focused on what’s profitable and feasible, rather than on pricing theory. The best place to start your pricing decisions is based on your own operations and customers.

Posted bySandy DiaoMarch 8, 2017April 26, 2020Posted inHardware StrategyTags:Crowdfunding, hardware, pricing, product positioningLeave a comment on How to Price Your New Consumer Hardware

How to Optimize Your Crowdfunding Campaign for Success

The core topics of campaign optimization include content, on-site conversions, and measurement.

Posted bySandy DiaoMay 23, 2016May 25, 2020Posted inCrowdfundingTags:Crowdfunding, digital marketing, hardware, marketing, startupLeave a comment on How to Optimize Your Crowdfunding Campaign for Success
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