5 steps to building your first website sales forecast. A bottoms-up approach that calculates marketing effectiveness to project and measure sales. Spreadsheet template included.
Category Archives: Hardware Strategy
How to Price Your New Consumer Hardware
This article takes a practitioner’s approach to pricing, focused on what’s profitable and feasible, rather than on pricing theory. The best place to start your pricing decisions is based on your own operations and customers.
Product, Marketing, and Strategy Essays | Sandy Diao 